We are constantly inundated with advertisements pushing us to buy hair care products. Several companies like Redken, Paul Mitchell and Pureology budget millions each year to make sure that we, the public, get their messages. Although their ads work, it does not mean that they are the only products worth trying. There are a few other lines that provide superb results for people who take caring for their hair seriously.
I am a huge fan of a lesser known line of hair care products called Brocato. This is a line created by Sam Brocato, who has created a successful business based on his passion for beauty and education for not only the stylist, but for the end user. His vision is based on his desire for clients to be able to achieve salon-results every time they do their hair.
Referring to hair as fabric, Brocato's philosophy is based on fashion design. If you were to wash a silk shirt in the same way as you would a pair of jeans, you would end up with a silk rag instead. Playing on the well known saying of "Haute Couture" for fashion, Brocato seeks to provide "Haute Coiffure". All hair is different and requires specific care to achieve the most desired result. In other words, curly hair can not be cared for the same as straight hair.
His painstaking process for creating new ready to wear hairstyles flows over into the creation of his products. He meticulously tests, reformulates and approves all of the products in his line to ensure the best results for his clients. This attention to detail has been resolved in a line consistent in more than 50 products all of which have been proven to provide the most desired result.
Brocato has segmented into different categories, each of them focused on a different goal. These are Brocato Curlkarma, Brocato Peppermint Scrub, Brocato Saturate, Brocato Vibracolor, Brocato Splassh, Brocato Cloud 9, Brocato Swell Volume and Brocato Style & Finish. Each of these categories handle a wide range of hair care solutions ranging from taming frizz, to color protection to deep down hair repair.
Their wide range of products are capable to handle any challenge that your hair might have, from controlling frizzies to adding glimmer and shine for a special night out.
Having worked so hard to achieve the goals that Sam Brocato has been so passionate about, he has received acclaim all over the world in the beauty industry. He has made it possible for all who desire it to have beautiful, healthy hair.
When you use Brocato Hair Products, not only will you love your hair's look, feel and smell, but you will look like you just walked out of a hair salon. I believe that this should be the goal of any hair care regimen.