AutoZone is a retailer and distributor of automotive spare parts and accessories. The company is located in Memphis, Tennessee. It is a well established brand in the market place, providing franchise store with instantaneous recognition as the ‘Automotive Store of Choice’ in their area.The company has an access to the widest variety of products in the premium brands and their own range of Exclusive Brands. This gives an opportunity to franchisees to differentiate their store from the rivalry, and also allows them to increase their margins. Dedicated VIP Loyalty Program is designed by the company in order to encourage cash customers to approach franchise stores repeatedly. In combination with a retail optimization consultancy, AutoZone also assists franchisees in order to find the best location for their store. This ensures that franchisee’s store is positioned in the highest catchment area, and this eventually ensures more feet coming in franchisee’s store. Designing and customization of…