IMAGE CONSULTANT WARNING
There are three mistakes women make with their hair that an image consultant can fix. This article tells you how to avoid these coiffure no-no's.
HAIRSTYLE STRIKEOUTS
First and foremost a hairstyle should be based on research, it should not be chosen by a hair stylist or from a magazine. Most women have never heard this advice. But that is why some image consultants do research. We have sent women wearing the right and wrong hairstyle in for job interviews and before audiences and on dates. Then we collected information about how many women got the job, did well before the audience, and impressed their dates, and we compared that to the hairstyle she was wearing.
You will not read about this method of choosing a hairstyle in fashion magazines either because hair stylists do not really care about an effective cut, all they care about is whether you like the way it looks. But the critical factor here is that what you like and what is effective may be two different things. In fact, they usually are two different things. However, once you hear the research results you will probably start to like the styles we recommend because they will help you at work and play.
So the first mistake an image consultant can fix is convincing you to avoid hairstyle blunders by listening to what the research says about what really works, that is, what is really effective. You may be surprised at what it tells us. Read on for the results.
AVOID MESSY HAIRSTYLES
The second mistake is messiness. Remember, the function of your coiffure is to lure men to you on dates and to lure business to you on jobs. This oversimplification holds a real secret, however. The secret is that a hairstyle can do things to other people. In short, your hair will affect those who see it. Sometimes it will affect them on an unconscious level. And one of the largest mistakes our research finds over and over is that women need to avoid many of the modern hairstyles because they test poorly and are considered messy.
The best way to determine whether your hair is too messy is not to compare it to the way a favorite celebrity does hers. Nor should you try to emulate what you see in a magazine. And avoid trying to copy a rock star or a television actress, too. All you need to do is take a photograph of your head and then draw a line around your head close to where the hair is. You could call this the hairline. There should be no hairs sticking up through this imaginary hairline.
By keeping your hair within this imaginary line you will greatly avoid being considered messy. Yet many modern hair stylists will tell you that frizzy and curly are appropriate for you, or that a little flip is okay, when in actuality all those ideas are verboten if they make your hair look like a mess.
BEEHIVE STYLES
The third mistake is shunning the past and its very acceptable cuts. Middle-aged women especially should keep our third bit of advice firmly in mind, too, since it will open the door to many new coiffures for them, as well as for younger women. Our research indicates that the 1950s beehive look is perfectly acceptable since it is neat. If not overdone (that is, not three feet high) a beehive works wonders for most women, even middle-aged gals who are socialites or working moms.
This cut (the beehive) exemplifies neatness since all the strands are held in place. Any style that can be as neat as a beehive cut will also work, even a retro Mary Tyler Moore flip or a ponytail. Yes, middle-aged women, too, can wear a ponytail, especially on weekends and on dates. One of the advantages of the ponytail is that all the strands of hair are held neatly in place. So do not be afraid to try more youthful styles; they really are universal and for all ages.
In conclusion, listen to what the research tells you instead of what your hair stylist "thinks" will work. Remember to keep it neat. And do not forget to try a retro or youthful look, such as the beehive or ponytail, since their kindness will make you look, and perform at, your very best.
Copyright © 2012 William Cane
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